#002 How to Find the Best Valuable Content to Curate for Your Audience

  1. What is Content Curation…
      • Gathering, promoting and hosting existing data, ideas and information from different online sources including blogs, syndications, news portals, reports and editorials
  2. How to build a loyal audience…
      • Develop a relationship
        1. Show your personality
        2. Do not pretend something you’re not
        3. Be honest, open and transparent
      • Provide value and solutions
        1. Deliver answers to their burning questions
        2. Target their pain points
        3. Inform and educate
        4. Be positive and uplifting
        5. Be entertaining and informative at the same
        6. Show some humor and the lighter side of life
      • Be consistent
        1. Publish content on a daily basis
        2. Maintain focus on relevant topics
  3. Google Trends – What’s search-term is trending in your market (or niche) now?
      • “Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.” – Google Inc.
      • Use Google Trends to determine which keyphrases are trending the most related to your market right now
      • Use Google Trends to figure out what other keywords or keyphrases are at the top or rising quickly to the top of the list and gaining momentum
      • This helps you tremendously on gaining the insight on your target audience’s behaviour when searching for topics related to your market or the products and services you are trying to promote
      • Once you’ve figured out which keyphrases are trending, use those top keyphrases to find content that contains the exact keyphrases on the content’s title
  4. Tips on how to use the “trending search-term” when looking for the best content to curate
      • Tip #1: Use “allintitle:” search operator to (Google) search for content that has the exact keyphrase in the content’s title (example: “allintitle: content marketing”)
      • Tip #2: Notice the total search result (ex: “About 425 results (0.46 seconds)” ); if the total result is under 1K, this means that the competition is low for this search-term and you should go ahead and use this keyphrase when looking for content to curate
      • Tip #3: Use several related keyphrases from the “Top” and “Rising” list of Google Trends results when looking for content to curate; this widens your selection on the best content to serve your audience and still within your targeted market
  5. Buzzsumo – Know the most popular and highest trending content on the web
      • What is Buzzsumo – “Buzzsumo is powerful online tool that allows any user to find out what content is popular by topic or on any website. In order to provide the content that people want to know, you need to know what is popular.” – Mike Gingerich of Mikegingerich.com
      • With your keyphrases, search for the most popular content shared on social media platforms using Buzzsumo
      • And again, refer back to Tip #3 (Use several related keyphrases from the “Top” and “Rising” list of the Google Trends results when looking for content to curate; this widens your selection on the best content to serve your audience and and still within your targeted market
      • Other sites similar to Buzzsumo
        1. https://app.socialanimal.io
        2. https://app.contentstudio.io
        3. https://epicenter.epictions.com/epicbeat/explore/

 

By | 2017-10-19T04:40:54+00:00 October 2nd, 2017|audience building, content curation, content marketing|1 Comment

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  1. Faye Jordan May 21, 2017 at 9:48 pm - Reply

    From an old friend who began a friendship together through music, it is moving and connecting to hear your voice Derek.
    “It ain’t Over, til it’s over”, keep on creating from your passionate place, and keep singing in this style of yours.
    Your are in the company of Neil Young it seems.to me.
    Big Hugs
    Faye

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